Branding is the process of shaping the identity of a business. The profile which is selected by a business is also one of the main features that will affect the relationship between a business and its clients and prospects in the future. If you want to stand out and to properly reflect in the public memory, you must obtain your own identity.
An accountancy firm without a specific and distinct identity will find it very difficult to evolve and expand in a competitive society.
Here is Goldmine Media’s list of the top eight things that can help your accountancy firm to improve its online branding:
A professional brand or logo is not simply artwork. Your corporate logo design represents your business, and its importance cannot be overestimated. The presence of a professional logo design on your marketing collateral not only enhances the visibility of your business but also gives a distinctive identity for clients to associate with. A logo always has a professional impact, and by having it on your website, cards, letterheads, etc., people will pay attention to it and will remember it for the right reasons.
At Goldmine Media, we believe that building a professional accountancy website is much more than just creating a design that is fresh and appealing. For any website to become successful as a sales and marketing platform, it must be intuitive and easy to use for both first-time and repeat visitors. A well-designed website is a great projection tool for your company throughout the Internet.
3. Email signature
Create a branding signature as an ending to your emails with the company’s logo and information. This will be an easy way to look more professional and will help you to raise brand awareness. Your email represents you, your company and your product or service, and it is very similar to the cover of a book: the cover is a huge selling point and often differentiates the bestsellers from the rest of the pack.
4. Social media
Increasingly, more professional accountancy businesses are embracing social media as part of their client marketing and communication strategies. Set up social accounts on Facebook and Twitter, which are the most popular and well known to the public. Start to share your content. This will help your business communicate with clients and prospects and will promote your business, products or services. Your social media strategy is very important for your corporate image and profile.
5. Social buttons
Make it easy for people to find you online. Include social media buttons on your website that will directly link people to your company’s social media accounts, which can also be included in your company’s email signature. Having a consistent online image via your website and social media will help you to raise the awareness of your brand and maintain a professional image.
These days, merely having a web presence is not enough to drive your business growth. In fact, a
static site with no regular new content and no engagement with visitors is likely to work against you. Create a blog for your business or collaborate for guest blog posts about interesting subjects within the accountancy industry. This will improve your search engine optimisation (see point 7) and website traffic, as well as helping you reach a wider audience.
7. Search engine optimisation
Search engine optimisation (SEO) is the process of making improvements on and off your website in order to gain more exposure in search engine results. And more exposure in search engine results will ultimately lead to not only more visitors finding you for the right reasons and going to your website, but will also help improve client communication, raise brand awareness, improve marketing efficiency, enhance client retention and increase sales.
Client-facing personalised newsletters are an exceptional and proven vehicle for strengthening relationships with clients. There has never been a more important time, especially during this current economic climate, for professional accountants to consider the benefits of using a newsletter to communicate with their clients or professional connections.