Category

Email marketing

27th March 2017

Improve client engagement by integrating email marketing with social media

Although email predates Facebook by a few decades, coupling it with social media marketing can…
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17th February 2017

Five email marketing mistakes that every accountant should avoid

1. Not having permission There is only one way to add someone to your email…
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7th February 2017

Making the perfect calls-to-action for your emails

The call-to-action (CTA) is critical for accountants that want to engage their website visitors, and…
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6th January 2017

Email marketing isn’t dead – in fact, it’s more important than ever

Email may seem outdated compared to the likes of Twitter and Facebook, but to this…
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23rd November 2016

Four essential components for constructing emails

Nearly 250 billion emails are sent every day – that’s one email every 0.00000035 seconds.…
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9th November 2016

Taking a psychological approach with email marketing

The use of psychology in email marketing is often not at the front of many…
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