Although email predates Facebook by a few decades, coupling it with social media marketing can empower businesses to attract more online traffic and sales.
At Goldmine Media, we believe the key to an effective strategy is integrating email and social media. Below are some examples of how to use these two tools to improve engagement with clients:
1. Encourage interaction by asking for feedback
If you don’t make the next step clear, you’ll miss out on opportunities. The best calls-to-action, especially in email, are simple and stand out. You might be tempted to create a graphic-intensive email message with flashy buttons and widgets, but avoid information overload – funnel your message down to something clear and concise. Your conversion rates will improve, and subscribers will stay more loyal. Experienced social media marketing experts ask questions.
2. Don’t keep your Twitter followers and email subscribers separate
Use share buttons in emails and ask them to ‘like’ you on Facebook. Sharing buttons in email isn’t a bad idea when used properly, but be careful – the difference between effective use of social sharing buttons and ineffective use in an email message or newsletter simply boils down to how it is displayed and integrated into your message. If you have more than five social media sharing buttons, you’ll lose people. Only link to the top channels your personas participate in. Anything more is distracting and a waste of space.
3. Use social media to increase your email list
Make it easy for prospective clients to subscribe to your email list by reducing all barriers. Social media marketing channels make it easy to build your list. Facebook, LinkedIn and Twitter have free and paid options to help with this. Brainstorm a compelling offer (use past data to come up with a very enticing offer) and put it out there for your future clients to engage.